Upcoming Sessions

Public Relations training

Thur, 17 Sep 20 | 10 am – 12.30 pm | Zoom Session

Getting positive coverage for your product, service or clients is critical.

The mainstream media remains a vital way of communicating information and messages to your target audience. In addition, the arrival of social media has meant that you need to consider how to engage with influential bloggers, particularly on specialist topics. This is an area fraught with danger to the uninitiated.

In pitching stories on behalf of an organisation or company, there are particular issues and sensitivities. Whilst creativity remains important, there are boundaries which must also be observed.

This course session will focus on what will work and what will not work in getting your story told in the media. It will also look into how you could cut through the media clutter and achieve a higher success rate.

Who should attend:

Small business owners; Founders; Consultants; Freelancers; Public Relations, Communications and Marketing professionals

Session Fee

SGD$75 nett per pax
  • Beginner to Intermediate level
  • Engaging Discussions
  • Useful Templates

By the end of the 2.5 hour session, you will be able to

  • Learn the elements of a good story and how to include them in your pitch
  • Find out how you can enhance story pitches with creative ideas including photography
  • Find out what it’s like to be on the other side of the fence – being a journalist. Understand the Do’s and Dont’s that jeopardises your chances of getting featured
  • Increase your confidence when talking to clients and the media about your stories
  • Learn how to pitch stories for social media to bloggers, influencers and online media
  • Receive useful templates to start off your media pitch

Course Outline:

An interactive, hands-on session with engaging discussions on the following:

  • Target your audience
  • Know the media
  • Understand your business
  • Do your research
  • Pitch newsworthy information
  • Enhance your media pitch with good angles and visuals
  • Develop concise and engaging writing skills
  • Develop relationships with journalists
  • Pitch to social media and bloggers

Trainer’s Profile:

K Bhavani is a Public Relations veteran with over 35 years of experience in communications including media relations, crisis management and communications, campaign planning and events management.

Amongst her various appointments, she has served as Director of Corporate Communications in the Ministry of Information, Arts and Communications; Press Secretary to the Minister; and Head of Media Relations in the Ministry of Defence.

Bhavani has trained in business related and mass communication subjects over the last 30 years in various organisations including Civil Service College, SIM, MDIS, IPRS, MIS and NTU-CCE. In 2012, she was an Adjunct lecturer at Singapore Management University (crisis management) and in 2013-2016, she did part-time lecturing at NTU Wee Kim Wee School of Communication and Information.

Currently, she is an associate trainer at the Civil Service College, Singapore Business Federation, Marketing Institute of Singapore. She trains and develops training programmes in public communications, public consultation and engagement courses.

Bhavani was the past President of the Institute of Public Relations of Singapore (IPRS) for seven years and Chairperson of the Federation of ASEAN PR Organisations (FAPRO). She now continues to serve the IPRS in her capacity as Advisor of the IPRS Accreditation Board.